Experimenting With Emerging Media Platforms
Field Testing the Future
Resources for Chapter 2: Change Theories
- Diffusion of Innovation Theory: The Adoption Curve
- The Impact of Craigslist on Local Newspapers
- Clayton Christensen's talk on The Innovator's Dilemma at the 2016 Startup Grind
- Steve Jobs Solved the Innovator’s Dilemma. Harvard Business Review
- Gartner Hype Cycle Explainer (video)
- Amy Webb: How Futurists Cope With Uncertainty